13
MAY
2013

Happier App: Discover Happy Moments in Every Day

Happier is the only social media platform I know of that is positive in design. I’ve been using it for about a month now, and while it is still a small social network, I hope that it will continue to grow. This Happier app, only available for Apple users at the moment,...
24
MAR
2013

Top 10 Tips for Growing Your Twitter Following

I use Twitter frequently, and I see people and companies making the same mistakes over and over. I thought it would be useful to jot down some of my thoughts for those who may be struggling with it. Follow these 10 simple suggestions, and you will definitely see a difference in...
17
FEB
2013

Twitter: Filtering Through the Sludge

So this week I decided to take a closer look at how I’m using Twitter. I asked myself what I wanted out of it, and I evaluated the value of each account I follow. I decided that it wasn’t worth it to follow someone just because I had a minor connection. If people...
06
AUG
2012

FPRA 2012 Annual Conference: Breakout 1C, Extreme Makeover: Home Edition: The Big Reveal!, April Schroeder

Did you miss the FPRA Annual Conference? No worries. Check out my blog post about what some local PR pros did to make Extreme Makeover: Home Edition happen in their area. They used a variety of new media techniques. You can simply click here. Don’t forget to let me know...
01
NOV
2011

I Need a Name Change Kit

I imagine getting married and changing your name, or just changing your name in any circumstance, is much more complicated today than in the pre-internet era. I got married October 23, and I am still waiting on my marriage license so I can begin to get my legal name change. For...
03
SEP
2010

Making Friends in the Twitterverse

I don’t know about you, but I’ve been following about 25 people for the last 11 months or so. I need some Twitter Friends! I haven’t felt like I’ve really been a part of Twitter because I could be following a lot more people and consequently a lot more...
31
JUL
2010

The Importance of Personal Branding and How to Cultivate Your Own

Now that my second mini project is done I’m ready to move on to an entirely different subject, as I’m sure you are too. I’ve been thinking a lot lately about personal brands. This summer I realized that if I were going to have my own website, blog and social media accounts I may...
03
JUL
2010

How Social Media Sites Impact the Entertainment Industry

The entertainment industry has been greatly impacted by the internet. Specifically, new media technology has brought both paid-for and earned publicity to celebrities, filmmakers, musicians and artists everywhere. According to the article Convergence and it’s consequences...
16
MAR
2010

Personality in Social Media

I think it’s important to recognize how social media becomes the conduit through which our thoughts run. The second something enters our brain that we find remotely cute or entertaining we have to tweet, share, comment or post about it. In many cases the Internet has...