04
FEB
2014

Designing for a Brand: Things You Don’t Know Can Hurt You

I’ve been told in the past that it’s better to design a logo in black and white and get the color down after you have the form. It seems to me that the form comes together quickly; the real challenge is selecting the right color that will look similar across different media.
12
SEP
2010

Effective Brainstorming for Creative Projects

Brainstorming can be bouncing ideas off yourself. It can be bouncing ideas off of how others that have gone before you handled a brand image, or whatever the situation was.
31
JUL
2010

The Importance of Personal Branding and How to Cultivate Your Own

Now that my second mini project is done I’m ready to move on to an entirely different subject, as I’m sure you are too. I’ve been thinking a lot lately about personal brands. This summer I realized that if I were going to have my own website, blog and social media accounts I may...
29
JUN
2010

Taproot Creative blog: How to Use Social Media to Bolster Your Brand

Hey guys! I wrote another blog post for the awesome and totally impressive Taproot Creative! You should go check it out here.
22
JUN
2010

Taproot Creative blog: How to Maintain a Consistent Brand

Check out the blog post I wrote for my internship on brand consistency here.