25
NOV
2013

Writing Powerful, Effective News Releases for Public Relations Pros

News releases, also known as press releases, are one of the most popular public relations tools out there. You write a news release as a ready-to-publish news story to encourage journalists to run something about your client. News releases traditionally come in three formats....
06
AUG
2012

FPRA 2012 Annual Conference: Breakout 1C, Extreme Makeover: Home Edition: The Big Reveal!, April Schroeder

Did you miss the FPRA Annual Conference? No worries. Check out my blog post about what some local PR pros did to make Extreme Makeover: Home Edition happen in their area. They used a variety of new media techniques. You can simply click here. Don’t forget to let me know...
26
JAN
2012

We Should All Be Grammar Nerds

I have to start with a cliché: knowledge is power. So in today’s power driven society, why would we not strive to use our knowledge in all areas of our lives? The idea for this blog post came to me yesterday when I saw this picture shared on Facebook. I can only hope this...
05
APR
2011

What’s the difference between a firm and an agency anyway?

If you consult a dictionary about the difference between a firm and an agency you’ll find they are similar. firm –noun 1.  a partnership or association for carrying on a business. 2.  the name or title under which associated parties transact business: the firm of Smith...
23
MAR
2011

QR Codes: Quick Communication, Marketing Tools

I’ve been in great need of inspiration lately. I definitely haven’t practiced what I preach: consistency. It’s been so long since my last post. The thought of writing something thoughtful and relevant on top of work and school is often too daunting for me to...
07
JAN
2011

The Last, First of College

This is the last, first week of class of my college career. I’m sure there will be many more lasts in my life, and firsts for that matter, but this is a big one. I’m registered for PR Management, Speechwriting, Risk Management and an internship with RB Oppenheim...
30
JUN
2010

How Technology Has Changed Our Communication with Friends, Family and Colleagues

Technology has changed how we go about accomplishing many of our daily activities. Communication with friends, family members and colleagues has changed as technology has evolved. In many ways technology and the internet have provided people with another avenue to reach out with....
22
JUN
2010

Taproot Creative blog: How to Maintain a Consistent Brand

Check out the blog post I wrote for my internship on brand consistency here.
16
JUN
2010

Re-post: Simple Steps to Strategic Branding

Today I got to post my first blog entry for the company I’m interning with, Taproot Creative. It’s entitled, Simple Steps to Strategic Branding. “Branding is a multifaceted concept that affects you. Your brand exists even if you don’t know it. It exists in the...