04
FEB
2014

Designing for a Brand: Things You Don’t Know Can Hurt You

I’ve been told in the past that it’s better to design a logo in black and white and get the color down after you have the form. It seems to me that the form comes together quickly; the real challenge is selecting the right color that will look similar across different media.
06
AUG
2012

FPRA 2012 Annual Conference: Breakout 1C, Extreme Makeover: Home Edition: The Big Reveal!, April Schroeder

Did you miss the FPRA Annual Conference? No worries. Check out my blog post about what some local PR pros did to make Extreme Makeover: Home Edition happen in their area. They used a variety of new media techniques. You can simply click here. Don’t forget to let me know...
05
APR
2011

What’s the difference between a firm and an agency anyway?

If you consult a dictionary about the difference between a firm and an agency you’ll find they are similar. firm –noun 1.  a partnership or association for carrying on a business. 2.  the name or title under which associated parties transact business: the firm of Smith...
31
JUL
2010

The Importance of Personal Branding and How to Cultivate Your Own

Now that my second mini project is done I’m ready to move on to an entirely different subject, as I’m sure you are too. I’ve been thinking a lot lately about personal brands. This summer I realized that if I were going to have my own website, blog and social media accounts I may...
29
JUN
2010

Taproot Creative blog: How to Use Social Media to Bolster Your Brand

Hey guys! I wrote another blog post for the awesome and totally impressive Taproot Creative! You should go check it out here.
22
JUN
2010

Taproot Creative blog: How to Maintain a Consistent Brand

Check out the blog post I wrote for my internship on brand consistency here.
16
JUN
2010

Re-post: Simple Steps to Strategic Branding

Today I got to post my first blog entry for the company I’m interning with, Taproot Creative. It’s entitled, Simple Steps to Strategic Branding. “Branding is a multifaceted concept that affects you. Your brand exists even if you don’t know it. It exists in the...