28
FEB
2013

Moore Communications Group Blog Post: Six Key Steps to Freshening Up Your Influencer Marketing Efforts

I wrote a blog post for Moore Communications Group. You can check it out here: Six Key Steps to Freshening Up Your Influencer Marketing Efforts.
17
FEB
2013

Twitter: Filtering Through the Sludge

So this week I decided to take a closer look at how I’m using Twitter. I asked myself what I wanted out of it, and I evaluated the value of each account I follow. I decided that it wasn’t worth it to follow someone just because I had a minor connection. If people...
09
JAN
2013

Moore Communications Group Blog Post: Getting Published Starts with Great Content

I wrote a blog post for Moore Communications Group. You can check it out here: Getting Published Starts with Great Content.
17
OCT
2012

Edgerank Affecting Your Ability to Reach Facebook Fans

In September, Facebook changed it’s Edgerank algorithm yet again affecting Facebook Pages’ visibility. Edgerank Checker and Post Rocket have posts worth reading detailing how Facebook displays posts in users’ newsfeed to prioritize posts that have the greatest...
07
AUG
2012

Meeting the Challenge: Employee to Employer!

Becoming your own boss has risks and rewards. Will setting up my own business mean the end of regular paychecks or a windfall of revenue? How will I find new clients, and how can I do all the work myself? Will billing invoices and bookkeeping eat up all the professional PR time?...
06
AUG
2012

FPRA 2012 Annual Conference: Breakout 1C, Extreme Makeover: Home Edition: The Big Reveal!, April Schroeder

Did you miss the FPRA Annual Conference? No worries. Check out my blog post about what some local PR pros did to make Extreme Makeover: Home Edition happen in their area. They used a variety of new media techniques. You can simply click here. Don’t forget to let me know...
26
JAN
2012

We Should All Be Grammar Nerds

I have to start with a cliché: knowledge is power. So in today’s power driven society, why would we not strive to use our knowledge in all areas of our lives? The idea for this blog post came to me yesterday when I saw this picture shared on Facebook. I can only hope this...
20
DEC
2011

Moore Consulting Group Blog Post: Kicking Off 2012 Early

I wrote a blog post for Moore Consulting Group. You can check it out here: Kicking off 2012 Early.
02
NOV
2011

Moore Consulting Group Blog Post: Optimizing Your Online News Releases

I wrote a blog post for Moore Consulting Group. You can check it out here: Optimizing your Online News Releases.
01
NOV
2011

I Need a Name Change Kit

I imagine getting married and changing your name, or just changing your name in any circumstance, is much more complicated today than in the pre-internet era. I got married October 23, and I am still waiting on my marriage license so I can begin to get my legal name change. For...