Logo design has been on the brain for me for the last week. I am attempting to create an awesome new logo for the FPRA Student Capital Chapter. Currently their logo only represents Florida State University students, but they would like their logo to be more streamlined to include FSU, Florida Agricultural and Mechanical Univeristy and Tallahassee Community College students. Initially I had no idea where to start with this task.
I’m currently taking a course titled “Desktop Multimedia.” I hoped we would learn some principles of design, but I think the class is more about learning to use various Adobe programs. So when I was at Taproot Creative the other day I asked their VP of Creative, Jon Edwards, about possible logo design resources (books, websites, or blogs). He instructed me to look at a particular book on Taproot Creative’s collective bookshelf. From there I picked up a couple of books of examples of successful logos. I started taking pictures and sketching so I wouldn’t forget.
I think when you don’t know where to start it’s important to brainstorm. With something so visual as a logo sometimes you just need to bombard your brain with images. Get a feel for what you like. Don’t look at any one style, look at everything. Eventually the general shape of what I wanted to do just dawned on me, and I sketched it out so I wouldn’t forget.
The next day when I was in my Desktop Multimedia class I started playing with the design I thought up. I tried to recreate it in Adobe Photoshop for fun just to see where it would go. It ended up leading me to expound upon what I already had, and it somehow became more relevant to the organization than I originally intended.
I cannot yet share my progress or explain in depth what the logo looks like because it’s a logo design competition, but after the deadline for the competition expires and I get the results I will post it.
If anyone has any experience with logo design and has some resources they could share I would really appreciate the input. Just leave me a comment or send me an e-mail at firstname.lastname@example.org.
Basically I just wanted to talk about how brainstorming is essential no matter what you’re trying to accomplish. It isn’t always sitting in a conference room writing on the board so everyone can see and bounce ideas off each other, although that is a wonderful way to do it. Brainstorming can be bouncing ideas off yourself. It can be bouncing ideas off of how others that have gone before you handled a brand image, or whatever the situation was. Just make sure if you’re looking at other people’s work to use it to spark your own idea, and not just to help you avoid your own creativity.