Now that my second mini project is done I’m ready to move on to an entirely different subject, as I’m sure you are too. I’ve been thinking a lot lately about personal brands. This summer I realized that if I were going to have my own website, blog and social media accounts I may as well brand myself with them, for practice if nothing else. Part of branding is coming up with a logo and making sure all your collateral is visually consistent. However, personal branding is about so much more; it’s about your behavior.
Yesterday I was reading an article from CNN.com about how Scott Monty, the head of social media for Ford Motor Company, used his personal brand to benefit Ford. Scott Monty remained “himself” on Twitter as @scottmonty after he started working for Ford because of the value of his brand. Rather than being absorbed by Ford, he offered his expertise on behalf of Ford. The CNN.com article links to 5 case studies about personal branding. I found them interesting so I am going to provide you with the hyperlinks to them.
Case study No. 1: Don’t be overeager
Case study No. 2: The brand rehabber
Case study No. 3: Branding, not bragging
Case study No. 4: Edit thyself
Case study No. 5: Be sensitive to changing priorities
What do you find is the most valuable “takeaway” from the case studies? Have you seen anyone engage in poor or successful personal branding?
The best thing you can do for your personal brand is to be concerned with self-development that will benefit others as well, not self-promotion. No one cares about yourself as much as you do, so make sure you’re talking about things that are helpful. Engage in conversation with others who hold similar interests; cultivating a two-way symbiotic relationship is more valuable than the number of followers you have.